I’d like to lead an open and informal discussion that allows both artists and art historians to share their experience creating digital projects. Specifically, I’d like to discuss participants’ challenges and successes creating intuitive interfaces that appeal to targeted audiences. Here are some questions to consider:

• At what point or points did you do user interviews or testing for your project?
• Did your target audience determine certain aspects of your project’s content and interface?
• Is there more you wish you’d done (or would like to do) to increase your project’s utility and visibility?

The underlying theme of this talk session is to examine the importance of User Experience design and question how we can incorporate and customize certain commercial strategies to digital projects within the humanities.